Kevin Rose’s Failed Microblogging Platform: Where Pownce went Wrong

When Pownce first launched in the summer of 2007, I thought it would revolutionize how I communicated and shared stuff with my friends! By the way Kevin Rose had hyped it, you could share any type of file (music, video, .zip archive), share notes, share photos, really anything you wanted to with your friends! This was an application that was desperately needed on the web, and to this day I still claim there needs to be something to fill the void.

There were, however, many problems with Pownce which lead to it’s downfall. I can’t knock the team at all – they really tried their best to launch the site and create a popular social networking and communication space. But in the real world, website’s of that magnitude cost real-world money… something Pownce wasn’t making enough of.

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