Jake Rocheleau Article by Jake R.

iPhone Google Search to be Replaced by Bing Search

Microsoft's Bing Visual Search taking over Google on iPhone

Interesting news surfaced today regarding Microsoft’s Bing Search to be the leading search engine placed on Apple’s newest iPhone’s. Previously running through Google’s search, it appears TechCrunch has some news and further sources who have regarded the credibility of Microsoft taking over the search. The news seems very good for Microsoft as trying to compete against Google as a major search engine is not an easy thing to do.

I’m a bit of a skeptic to this news. I’ve been using an iPhone for the past year or so, and it is one of the most intuitive interfaces I’ve ever run. I don’t know how Bing is going to run on the OS, as I’ve always been a huge fan of Google. In fact, I sort of expect to be searching through Google in almost any app.

However with Google starting to fund and truly get behind the Android market, it appears as though a split between Apple and Google was inevitable. Not sure where the market will go from here, especially considering how many apps run through Google (YouTube, Maps, etc).

Here’s further info quoted from an interesting post discussing the relationship between Apple and Google. It reads:

Multiple sources at Google tell us that in informal discussions with Apple over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features.

So at this point I’m a bit torn, only time will truly tell what’s going to happen. It was discussed in TechCrunch’s post that Google is paying Apple $100 million a year for the search rights for the iPhone, along with the rights to serve search ads within the app. Not to say this would be going away any time soon, unless Microsoft happens to offer a better deal.

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Category: Business, Web Search


Posted on May 30, 2010

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Jake Rocheleau of Inside the Webb

Jake Rocheleau @jakerocheleau

My Current Project

I'm a social media enthusiast and Internet entrepreneur. I've been on the web working and learning for over 7 years, more recently focusing on social media marketing and web startup ventures. I plan to launch a few social media apps of my own, and truly change the conscious world as we know it.

Article Comments

4 Responses to “iPhone Google Search to be Replaced by Bing Search”

  1. First off let me say that i am an Android use but, if i can. allow me to speak for iphone users.

    I dont think that Apple should use anything less than the best although it may not be great for the company, the company needs to understand that they need to keep people happy and what better way then to always use the best?

    I mean i know Google and Mac are at war but if google is paying Mac to be their search engine and the mass want google as their search engine then it should be so. Thats the problem when something is not open source. You have to comprise with what THEY want and i hate that

    Personally if you like being controlled then fine but if youve been thinking about given Android a try you should check out what they have accomplished lately here: http://getyourgadgetsgoing.com/2010/05/25/android-milestones/

    and then check out Android’s latest update here : http://getyourgadgetsgoing.com/2010/05/26/android-2-2-aka-froyo/

    I mean just give it a try. Walk into a store and play with the phone….it cant hurt iphone users =/

  2. I’ve been following your site but I don’t find any interest in it. What is the purpode or goal of your site. Most of the subjects of your comments can be found in many other places. This is the second or third comment I made and I have no idea if any of them are relevent. I would respond more if I knew in which direction to go.

  3. @ Paul -> go to the about page, it gives brief info on the site, but mainly a news site that covers web 2.0 and social media. I am really interested in seeing where Android is headed and looking forward to seeing how the new HTC EVO on Sprint will match up against the iPhone!

  4. Another evil attempt by microsoft to monopolize the world?

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