Why Digg’s New Ad System is Gaining Popularity

Digg has always been an extremely innovative company. Launching into the social news bit in 2004, the site has grown immensely popular with monthly pageviews in the tens of millions. Digg’s popularity has allowed for a counter-culture of internet users to become Diggers, voting on the best stories to hit the front page and sent traffic spikes to interesting and useful blogs.
Recently Digg has launched a new ad system that is surely turning heads. The ads are inline with both stories and page articles, and look strikingly similar to a regular story. Users can even digg or bury these ads, allowing poor quality advertising to sink while bringing up the more interesting ads. But how well has Digg’s new service been running, and is it making the company money?


03. Mar, 2010 







